Thursday 20 February 2014

Five Things Successful CEOs Do Every Day

As an entrepreneur, I can tell you that every day there are trials, tribulations and just never quite enough work hours. Every single day is a battle, and wins come in large part because of very hard work. Succeeding takes non-stop devotion, dedication and attention. While strategy and planning is vital, the bottom line is success often comes from doing the basics. 

Through the years, our team has learned five things which we have found successful CEOs do every single day: 

1. Plan your day:

If you don't make a plan for your day, one of two things will happen. Either, nothing will happen at all, or you will waste time throughout the entire day. As I often tell colleagues at 5WPR, the only thing we have to sell is time. Without planning your day, you lose. That might sound harsh, but that's business. You need to stay on top of your schedule, and it starts with planning your day. I will never forget what one CEO told me -- I have a list of what's urgent on my desk at all times. Just because someone calls with something urgent for them doesn't mean it is urgent for me.

2. Have a vision:

Before you start a project, and as you transition from one to another, take a minute -- which isn't a large amount of time -- and pause. Then do nothing but think about the project; try to understand what you are trying to accomplish and map it out in your mind. Then, for a brief moment, just clear your head, and think about nothing. After that, let the plan fall back into place. Your intuition will help you see how to best tackle the task. 

3. Set your day up to get the important stuff done first; and, get things done early.

As some studies have shown, successful people wake up early. The Marines are right, get as much as you can done before lunchtime. When it is quiet in the morning, you can think much clearer without phones ringing, distractions of the office or a flood of incoming emails. 

4. Eat right:

Plan ahead, and make smart food choices. This doesn't mean just breakfast, but for each meal of the day. Food is energy for the body -- and eating right will make you more productive, more successful and feeling better. 

5. Exercise:

Exercise brings energy and focus. Working out regularly allows people more confidence, more energy. And the biggest rule -- work hard. Work really, really hard, as there is no substitute for hard work.



With Thanks To:
Ronn Torossian 
Founder, President and CEO 5W Public Relations
http://www.huffingtonpost.com/ronn-torossian/five-things-successful-ce_b_4759305.html

Sunday 9 February 2014

THINGS TO LOVE ABOUT PUBLIC RELATIONS

In the spirit of Valentine’s Day 

#1 Stability: There are not a lot of careers out there that can boast about the continuous growth of this field during an economic recession. Statistics and media polls have shown that PR has been ranked at a “top career.”
#2 Opportunities: In this profession, we always have our brains ticking away and coming up with big and innovative ideas. Because we welcome creative and strategic thinking, it allows doors with new opportunities behind them to be opened.
#3 Stimulation: PR is far, far away from being a boring job. It is a fast-paced industry that is constantly changing. Each day brings new ideas and challenging tasks, so there is no such thing as a dull moment.
#4 Impact: PR is a blend of brand developing, business strategy, image management, marketing, creative design, social media, promoting, and much more! So to be able to help a business overcome their strategic challenges by using our knowledge and resources is very rewarding.
#5 Results: The end goal of those working in the PR industry is to successfully tell a business’ story and deliver results. Knowing we helped our client gain exposure by landing them on a television segment, radio show or print/ online publication to share their story is an incredible feeling.
#6 Knowledge: This is a field where you will never stop learning. Every business and client is different from one another, and the interaction with people is on-going. We have the opportunity to interact with our clients, colleagues and journalists on a daily basis, so we get to obtain new information and gain fresh insight to feed our intellectual minds.
#7 Perks: Even the most brilliant minds behind PR feel the stress of the job everyday. It’s no lie that you need thick skin for this industry, followed by dedication to hard work. But because of this, we are always in the loop of the latest and greatest. We can’t deny the perks of getting to try new products, attend exclusive events and meet/ work with notable figures, celebrities and companies making a difference.
#8 Camaraderie: Lifelong friendships can be made in this industry because of the constant interaction with people. We believe that in PR, we must remain impeccable to our word and create lasting bonds, which will ultimately contribute to growth and success.
#9 Meaning: We are not about pitching nonsense to whoever is out there. A legitimate PR company makes it their goal to produce positive changes by raising awareness and educating people on important issues, causes and organizations.
#10 The Whole Kit and Caboodle: PR applies to practically everything across the board… from music, to healthcare, to politics, to beauty, to education and so on. Literally, anything we think of can somehow relate to PR. With an industry of continual growth and an endless stream of ideas, we are always left learning about and working on fascinating topics.
Our time spent at TFPR is far from ordinary. Each day proves different from the last. They are full of accomplishments, and headaches, and satisfaction, and stress, and triumphs, and challenges and we love every minute of it!

With Thanks to:
SARA FASSIL
http://tonyfelicepr.com/2014/02/10-things-to-love-about-public-relations-by-sara-fassil/