The Importance of Public Relations

Public relations professionals do more than draft press releases and build relationships with key media representatives. They must also be familiar with the attitudes and concerns of consumers, employees, public interest groups, and the community in order to establish and maintain cooperative working relationships. 

In addition to fulfilling their traditional role of getting a company's message out to its audience, those who have completed their studies in communications and public relations may also be responsible for developing and running programs designed to keep the lines of communication open between company and organization representatives and their various audiences. This might include such activities as scheduling speaking engagements for key company staff and speech writing. 

Why is Public Relations Important?

At its core, public relations revolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, public relations professionals hope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished. 

How Does Public Relations Work?

Public relations professionals follow a set of principles in order to achieve success. Most campaigns begin with the identification of the problem or challenge, then move on to setting the public relations' goal. In order to achieve the goal, the public relations specialist crafts persuasive messages and implements key communication tactics while monitoring progress and fine tuning as necessary. 

Career Opportunities in Public Relations

Those who have either earned their degree from an accredited communications and public relations educational program, or obtained a public relations graduate certificate, have a wide variety of career options. Jobs range from being employed by an individual, such as celebrity publicists, to large firms, such as corporate public relations managers and executives.

Public Relations for the Stars: Publicists

Publicists can turn a little known actor into a household word. In essence, they are responsible for nurturing and shaping a star's career by creating an image though various public relations activities. Sometimes known as publicity agents, publicists work to get their clients the right kind of press coverage and help them to restore or "reinvent" their public image if it's been damaged. One of the best known publicists is Lois Smith. Over the course of her career she has worked with stars and film directors including Marilyn Monroe, Meryl Streep, Rosie O'Donnell, Dustin Hoffman, Anthony Hopkins, Martin Scorsese, Robert Redford, and Steven Soderbergh. 

Working For Companies: Public Relations Firms

While some companies keep the function of public relations entirely in house, others opt to outsource all public relations functions. Others strike a balance in which in-house public relations efforts are complemented by the work of an outside agency. A good example of an agency campaign that has increased product sales while raising awareness and establishing a company as a concerned corporate citizen is Yoplait's "Save Lids to Save Lives" campaign. This unique breast cancer awareness and fundraising campaign has Yoplait making a donation for every pink yogurt container lid mailed back into the company. The campaign has not only raised awareness and funds (Yoplait has donated over $10 million for breast cancer research), it has also given the brand added visibility and resulted in increased sales. 

Considering a Public Relations Career?
It's no secret that communication skills are important for those considering a career in the public relations field. Pairing an English or Journalism degree with courses in marketing, sales, public relations, and business can be an effective way to prepare for a career in this industry. There are also many excellent online communications and public relations degree programs and public relations graduate certificate programs to choose from which can make learning about this exciting industry convenient and rewarding. 

With Thanks:

worldwidelearn.com/business-career/article/the-importance-of-public-relations.html

Creator Public Relations Pvt. Ltd.

Take care of your Touch Screen handset!

You need to protect the touch screen from water, dust and extreme pressure.

Most people use screen protector to protect the LCD screen, when you are selecting one make sure it is slightly bigger than the touch response area, the best way would be to buy the exact size of your LCD Screen. Today the phones that are available are very responsive and using a screen guard may require you to press harder in some cases the touch screen may act weirdly. If the screen guard is causing problem with touch responses, remove it.  Mostmodern handsets do not really required screen guard as they come withtoughened glass which is scratch proof.

 

Stylus today are outdated and almost all phones come without a Stylus. When you are using touch screen to input data make sure you are not exerting too much pressure as it might damage part of the screen. I have seen many people giving their phone to kids who play with it and even put it in their mouth. If you have a touch screen phone simply avoid this.

As already mentioned a number of times before, the touch screen are very delicate and it is equally important how you carry them. If you have a larger touch you should avoid placing it in your front or back pant / jeans pocket, trust me I have been doing that and part of my phone’s touch screen has become non responsive. You can use a phone pouch that can be attached to your belt or simply place it in the front pocket. When buying a pouch for your handset, make sure the phone slides in comfortably and there is enough room. Also make sure that there are no objects pressing the LCD touch area continuously.

If you follow these tips your Touch Screen phone will serve you for a longer time.

With thanks to:

gogi.in/care-touch-screen-mobile-phones.html

Creator Public Relations Pvt. Ltd.