Brands and businesses make mistakes all the time. It’s perfectly normal. But what happens when these mistakes take place in the public eye? A public crises has the potential to not only embarrass stakeholders but it can destroy a brand’s reputation altogether.
Take Marie
Claire’s recent In Her Shoes
campaign or BIC’s
Women’s Day message, for example. In these cases, the brands were met with
massive public disapproval. This is where public relations plays a powerful role. Effective
communication during a crises can not only save reputations, but it can turn a
bad situation into an opportunity for positive publicity.
Facing the media
During a crisis, your chosen PR firm has a number of responsibilities. But one
of the most important functions they fulfil in this instance is communicating with the
