Your press kit's press release details
why you've a press kit in the first place. If you've got a new product,
the
press kit helps introduce it. If your company is merging with another, the
press kit announces it.
You can include multiple press releases in your press
kit. For example, a trade show press kit might contain a company merger press
release, three new product press releases and a press release announcing a new
CEO.
Don't pack your press kit with more than one press
release just because you can. If you're sending a press kit to an editor,
you'll probably only need one press release. If you're handing out your press
kit at a trade show, multiple press releases inside aren't uncommon.
