Are you still confused about whether social media platforms such as Facebook and Twitter are of use to you, here is the importance of social media marketing in business explained.
Large audience
Facebook currently has more than 800 million active users; twitter too has a sizeable audience which is growing slowly but steadily; and then there is the niche platform of Linkedin which has most of the professionals actively building a network out there. Even the latest phenomenon, Pinterest, is growing rapidly. In short, with social media marketing, you get direct access to such a large audience online. In other words, social media platforms are a ready marketing database for you to exploit.
You get to engage your potential customers
Most of us don’t find it too pleasing to be hard sold too. When was the last time when you greeted a salesman at your doorstep politely? In fact, it has been proven by marketers time and again that customers are more likely to buy your products if they trust you. With social media marketing, you can build that trust. You can engage your audience in a productive dialogue which improves your conversion rate; and that’s what the bottom line is about, right?
Social media is a fantastic word of mouth platform
Pick up any runaway hit in the past- be it movies, songs, consumer durables or something else- you will find one thing common in all of them; all the runaway hits become popular through word of mouth. In the information age of today, the word of mouth has moved online. With social media marketing, you can make your products go viral, resulting in instant success. It has been proven by studies that people are more likely to buy something that’s recommended by their friends and relatives. With almost everybody these days on social media platforms, it is brilliant opportunity to sell to entire families and generations at once.
It is cost effective and easily measurable
Compared to other marketing techniques online such as advertising, social media marketing is cost effective, and in most cases, cheaper too. You don’t necessarily need to advertise on social media channels; all you need is an innovative strategy which needn’t cost a lot. Social media marketing is also quantifiable since Facebook now gives you insights on the engagement users have with your brand online.
With so much on offer, the importance of social media marketing for business definitely cannot be ignored if you are serious about being successful online.
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