Brochure
Many PR pros use press kits to announce a new product and you can include your
brochure also. Brochures
are especially helpful to explain your product/service outside of a simple
press release. For a trade show press kit, you can include a number of
brochures that give the editor/reporter a large amount of information about
your product/service. This helps them determine if they even want to cover what
you're offering up for free media exposure.
Product Sample
If your product is small enough,
a product sample is a great addition to your press kit. This gives editors and
reporters the chance to test the product out on their own.
If your product is too big and
you'll be holding a demonstration at your facility, include that information so
the editor/reporter can come to your location and get their hands on your
products. Or if your trade show booth is having a demo, that's another great
way to give a mass amount of editors and reporters from around the country a
way to see your product in action.
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