- Prosper with people skills
Public relations (PR) is a field that is concerned with maintaining public image for businesses, non-profit organisations or high-profile people, such as health professionals, celebrities and politicians etc.
A public relations officer (PRO) is the spokesperson of a company or any organisation. His role is to convey the policies and interests of the organisation to the public through various forms of media. The need for PRO can be found in almost all sectors, including advertising companies, health sector, government agencies, election commissions, etc. It is a very fine and sophisticated branch. If you are passionate about providing the best possible method to the highest raised standards to your clients and are excited by the idea of collaborating with like-minded peers and leaders in mind boggling job, then you can look at this career.
The main job of a public relati
on officer is to develop and maintain the reputation of the company or organisation. It is the responsibility of the PR officer to promote the products or services of the establishment he works in. He does this by organising press conferences, exhibitions, publishing articles in the newspaper or on the official website of the government department/company. When a company has to launch a new product, it is the job of the PR official to make arrangements to promote it. He has to plan promotional strategies, keeping the target audience in mind.
on officer is to develop and maintain the reputation of the company or organisation. It is the responsibility of the PR officer to promote the products or services of the establishment he works in. He does this by organising press conferences, exhibitions, publishing articles in the newspaper or on the official website of the government department/company. When a company has to launch a new product, it is the job of the PR official to make arrangements to promote it. He has to plan promotional strategies, keeping the target audience in mind.
Workscape
A day of a PRO starts with:
Reading newspapers and tracking client and industry coverage Meeting with team mates for the monthly plan and target completion Making branding strategies and story ideas for the clients Content writing - press releases, articles, press statements and then getting approval from client Client meeting Media follow ups Remuneration
The remuneration varies widely from a Rs 15,000 to 20,000 to start with and might go up to any value with experence.
Skills required
The PR officer should be an outgoing person as he has to interact with lots of people, like, potential clients and also media persons.
It is necessary for a PR officer to have good writing and communication skills. She/he must have a good command over English, as one has to prepare publicity brochures, press releases, and newsletters for employees, handouts, company magazines, etc. They are also expected to keep the official website of the organisation up-to-date.
Getting in
To become a PR professional, one has to go through at least five years of rigorous training, a candidate must:
Complete graduation (writing skills are very necessary) Complete post graduation or PG diploma in PR, which includes a thesis submission followed by clearing PG exam Practice during internship in any good PR firm Those with a bachelor's degree in communications, journalism, advertising, etc are equally qualified to become a public relations officer. Actually more than the qualification, it is the skill that matters, to be successful in this career.
Institute watch
Apeejay Institute of Mass communication,
New Delhi Indian Institute of Mass Communication (IIMC)
New Delhi Makhanlal Chaturvedi National University of Journalism
BhopalJNU, New Delhi Xavier Institute of Communications
Mumbai Symbiosis Institute of Mass Communication (SIMC) Pune
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With inputs from
Mr.Rahul Bajpai, Founder & Media Director
Mr.Rahul Bajpai, Founder & Media Director
Creator Public Relations, New Delhi
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