Press Kits Components (2) : Brochure & Product Sample

Brochure

Many PR pros use press kits to announce a new product and you can include your brochure also. Brochures

are especially helpful to explain your product/service outside of a simple press release. For a trade show press kit, you can include a number of brochures that give the editor/reporter a large amount of information about your product/service. This helps them determine if they even want to cover what you're offering up for free media exposure.

Product Sample

If your product is small enough, a product sample is a great addition to your press kit. This gives editors and reporters the chance to test the product out on their own.

If your product is too big and you'll be holding a demonstration at your facility, include that information so the editor/reporter can come to your location and get their hands on your products. Or if your trade show booth is having a demo, that's another great way to give a mass amount of editors and reporters from around the country a way to see your product in action.

Creator Public Relations